Enjoyce ZHU

Partner,
Deloitte

Enjoyce has 16-year dedicated to loyalty and CRM strategy and operation. She’s the recognized pioneer and expert in digital customer transformation. Enjoyce has helped multiple MNCs covering a range of B2B and B2C industries，through end-to-end integrated CRM solutions from strategy to implementation and to operation.

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• Extensive experience in state-of-art digital customer solution design, from strategic roadmap to technology platform, from data modeling to regular operation for leading brands in retail, consumer products and industrial goods.

• Focus on customer centric growth model to deliver CRM value.

• Founded Loyalty Plus Academy and released CRM4.0 Theory to lead the customer centric “phygital” trend.

• First in the market to design and develop digital clienteling tool to enable store CRM service.